Oh Valentine's Day, the real MVP of all the Hallmark Holidays, is back again and we’re bringing out some big love energy with our all new print drop, Queen of Hearts. 

I really don’t need another reason to design a print with cute little hearts on it. They’re sweet, make people smile, frame the tush super nicely and can almost certainly make for a happy day while wearing them. And maybe this is an unpopular opinion, but I actually think Valentine’s Day is an important day to have on our calendars. 

I think possibly the most powerful thing in life on planet earth, is to feel loved. And if there needs to be a day that brings people's attention to all the love in our lives, I think that is a really positive thing. We need to make people turn their heads toward the people they love more often, and not just their romantic partners, but friends, family, ourselves… and show appreciation to them in any way that feels good. Because I believe that that genuine connection, knowing you matter to someone who really matters to you, is what can drive positivity deeper into our world. 

Valentine’s Day is just one day, but I believe we should be showing gratitude for the love connection’s in our life everyday. And with all of our mental health in critical condition after these really tough years, it is important now more than ever to spread and share our love and admiration for each other. Small things go a long way; a text, a phone call, a smile, or words of affirmation, can all change the course of someone's day. 

When I started designing this new Queen of Hearts print, I even said out loud I didn’t want it to look like a gushy hallmark card; but alas, we’re here. I kept coming back to a goal of spreading joy and a warm butterfly feeling. I think that is what this print represents, and it should be worn by someone trying to spread love, joy, light, and that warm butterfly feeling to the people around them.

In the spirit of Valentine's Day, I love you all. Your support has lifted me up in some of my weakest moments. Thank you for the grace and love you have shown me. 



January 26, 2023 — Haley Byfield

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