Letter from the Designer: Indie Flow
Welcome our newest bright, floral print to join the YD collection, Indie Flow.
I wanted this print to come to life with big flowers and vivid colors with a sharp contrast background. When we were thinking of names, I knew I wanted it to have a creative spin on the word flower, and when Travis suggested Indie Flow I knew this was the perfect name,
Letter From the Designer: Tropical Paradise
Close your eyes, and imagine you're in paradise.
Do you feel at peace? Are you with people you love? Are you surrounded by singing birds and palm trees? Does the radiant sun glaze your skin with its warmth and nourishment? Can you feel the vibration of ocean waves crashing beneath your feet? Are you pleasantly stimulated by all the vivid colors and novel sounds that you wouldn't experience during your normal hectic day? Is this where your happiness lives?
Letter From the Designer: Pure Sage
I have been waiting for the perfect moment to design a print featuring sage because of all the herb's amazing healing, cleansing, and purifying properties. I feel like that moment is finally here.
After all the growth, gut punches, discomfort, and triumph the last few years have brought us all, I feel like my life has found a new homeostasis. I feel like I can finally breathe again, make goals, and push toward them without
Letter From the Designer: Made of Stone Collection
How to Start a Side Hustle and Practice Self-Care at the Same Time
Letter From the Designer: Queen of Hearts
Oh Valentine's Day, the real MVP of all the Hallmark Holidays, is back again and we’re bringing out some big love energy with our all new print drop, Queen of Hearts.
I really don’t need another reason to design a print with cute little hearts on it. They’re sweet, make people smile, frame the tush super nicely and can almost certainly make for a happy day while wearing them. And maybe this is an unpopular opinion, but I actually think
Letter From the Designer: Ghost Leopard Print
Here she is… our Ghost Leopard print drop is the final print in our series of cat prints that we rolled out to help us all reconnect with our wild energy.
I wasn’t actually planning to drop a snow leopard print when I first pictured our Wildcat series. But as I read about this beautiful animal, I felt it had very fitting symbolism, especially for the start of this new year, and needed a collection.
Letter From the Designer: Art Deco Collection
Our latest Art Deco Collection has been on my mind for a while, so I am very pleased to announce its launch!
This collection was perfectly suited for our holiday launch because one of my favorite things to do this time of year is go to the ballet or a broadway show in an old theater that has so much of this amazing visual influence. The whole experience just brings up so much nostalgia; from walking in the front doors
Letter From the Designer: Fierce Feline
Introducing Fierce Feline, the second of our wild cat series that is designed in pursuit of reconnecting to my inner wildness.
It’s the Year of the Tiger, so I thought it was especially important to embody the essence of this majestic animal as we close out 2022.
Letter From the Designer: The Creepy Collection
Our Creepin' it Real, Day of the Dead, and Candy Skull prints are back to welcome one of my favorite times of year that brings us some cooler weather, turning leaves, and maybe most importantly, lots of Halloween and Día de Los Muertos celebrations.
I love everything about October. The costumes, the orange hues all around, and my favorite creepy stuff like insect taxidermy, doll eyes & skeleton-inspired jewelry become wildly more accepted to wear in public. This season means no holds barred when it comes to my love for
Free Range Human Style Review: @BalanceBy_Maya
@BalanceBy_Maya is a certified personal trainer who grew up in a community where sustainable living was always a priority. In fact, her love for her hometown made her connect with Folklore even more! 💖
Q: What gravitated you towards this print?
A: I gravitated towards this print because it reminds me of my hometown; specifically my hometown music festival, Grassroots festival of music and
Letter From the Designer: Folklore
To celebrate the five year anniversary of two of my all time favorite prints, Rustica and Festival Denim, I am so excited to debut their new sister, Folklore.
To me, the word folklore represents storytelling. Where there are traditions carried through a story passed onto the next generation. I believe this new Folklore Collection is a continuation of our story that honors