Every year we drop a dynamic rainbow print to celebrate our friends in the LGBTQIA+ community. This year, our rainbow drop is all about LOVE. 

This print was originally inspired by the shapes in our Queen of Hearts print we launched this past Valentine’s Day. As I was testing that one, my mouth dropped to the floor and I was like OMG PRIDE. And as I was testing every color of the rainbow to finally get the perfect hue of Care Bear blue, I realized the essence of Rainbow Love is very reflective of the meaning behind our Queen of Hearts launch. 

With Queen of Hearts, I really didn't want it to look like some gushy hallmark card, but I kept coming back to a goal of spreading joy and a warm butterfly feeling. I think that is exactly what Rainbow Love represents too. A hug. Unconditional love. Acceptance. Belonging. 

In previous years, I’ve created a piece that represents a more serious side of Pride; a bright rainbow in a world of black and white, everlasting spirals of rainbows that represent the ups and downs, good times and difficult times when finding your sense of self and what it is you want in this world. And this year, when I asked friends of the LGBTQIA+ community what kind of print they wanted to see for pride, they wanted all the seriousness to melt away for a moment, to just have the moment to celebrate themselves and their community. 


In this piece, the rainbow comes together in the shape of a heart, which highlights the bum in a very nice way (I gotchu). And we also have major rainbow heart explosions on the back and the calf. 

It's all about love. It's all about acceptance. It's all about unity, discovery and bravery. It's all about connection, finding your distinct power, and PRIDE. I hope that when you wear Rainbow Love, you feel empowered to unconditionally spread love, joy, acceptance, and that light to everyone you see.

❤️ 🌈

June 01, 2023 — Haley Byfield

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