Meet The Founders
In the vibrant tapestry of YD's origins, two extraordinary individuals emerged as the architects of a brand that transcends fashion—a brand born from a shared love for adventure, a passion for environmental stewardship, and a commitment to social impact.
Travis Strote, a USN veteran, spent his formative years immersed in the wonders of nature—surfing, diving, and seeking untouched corners of the world. Raised by a family deeply connected to the environment and entrepreneurship, Travis's journey led him to envision a brand that not only inspired people to explore the natural world but also reflected his deep appreciation for all living things. Infused with a love for fashion as a means of self-expression, Travis saw it as a tool to empower individuals to embrace their true selves.
Haley Byfield, a fashion prodigy, started knitting at the tender age of 5. Before graduating high school, she was already crafting and selling bikinis—a foreshadowing of her future in the fashion world. With determination and talent, Haley put herself through college at FIT, ultimately becoming a skilled knitwear designer. Her prowess was affirmed when she won a prestigious fashion design contest between Parsons and FIT.
The serendipitous meeting of Travis and Haley at a yoga class paved the way for a shared vision. Over a delightful session at Benjamin's Cafe in Orlando, Florida, they dreamt up YD—an adventure apparel brand for free-range humans.
In 2016, armed with $800 and a sewing machine, Travis and Haley began sewing their products in Haley's mom's attic, traveling the country to sell them at yoga events. After three years, they acquired a small production space in Carefree, AZ, before making the bold decision to start their own manufacturing facility in Kenya, Africa. This move aimed not only to expand YD's reach but also to create social good by providing jobs, fair pay, and skills training to those in need.
Travis Strote and Haley Byfield's journey is a testament to the transformative power of vision, passion, and the pursuit of a life well-lived. Today, YD stands not just as a brand but as a movement—an embodiment of the spirit of Free Range Humans, echoing their commitment to adventure, sustainability, and social impact.
Travis, Chief Dreamer
“Connection... I live for connection. I love to connect people with themselves, with others, and with mother nature; and then watching them inspire and create”
Travis is our company co-founder and catalyst. His mind, full of elaborate ideas and big dreams, makes for an office constantly flowing with creative juices. From fashion shows to company outings, he brings out the adventurous child out in all of us.
Haley, Co-Founder & Lead Designer
“I am inspired everyday by our customers; their voice during social injustices, their commitment to the environment, and their choice to create change in this crazy world. Everyday it is my pleasure to create for them; create a space for them to feel seen, feel inspired, proactive, and ready for action. Because when what you wear aligns with what you believe in, amazing things can happen.”
Haley is the glue that holds our entire company together. Her compassion for every employee and dedication to every garment sewn results in a product of love and inspiration. She starts the sewing process of every product we create and touches every garment that gets completed. She is the first to arrive and the last to leave the office to ensure everyone is set up for success each and every day